London(Business Wire): Choiceful.com Supplying Flood-hit Parts of Britain with Over 40,000 Home Improvement & Building Products at Massively...

Choiceful.com Supplying Flood-hit Parts of Britain with Over 40,000 Home Improvement & Building Products at Massively Discounted Prices, with Free Delivery Available Over £25

Choiceful.com today announced that they would be supplying their entire product range of household, DIY and building items at massively discounted prices to flood-hit areas of the UK as from the 1st August to 15th August. They will also provide free nationwide delivery (2-3 working days) when customers spend over £25.

“It has been devastating to see how many thousands of homeowners have suffered at the hands of Mother Nature” said group director Alan Holmes. “We’re doing our bit to offer whatever relief and support we can to those communities most in need. The potential savings for all homeowners in the affected areas could be in the millions.”

Earlier this month the Association of British Insurers (ABI) estimated the floods had damaged a total of 27,500 homes and 7,000 businesses. Choiceful.com’s exclusive flood relief initiative is designed to help all those thousands of people and will include:

· General advice on what to do after a flood, and how to restore your home.
· 50 pre-picked items for flood emergencies!
· 20% off all orders placed when you register as a flood-affected customer.
· Free delivery will be reduced from £45 to £25 in conjunction with the offer.

Alan Holmes added: “We highly commend all of the work local charities and volunteer groups are doing, however we feel that our initiative will help those directly affected with their immediate requirements. We hope that as many people as possible take advantage of our offer, which will be available as of 04:00 BST, 1st August 2007”.

About Choiceful.com

Stocking over 40,000 products across 25+ departments, 500+ categories, 1500+ sub-categories, and covering over 500 top-brands - means there’s a lot to choose from at Choiceful.com.

Choiceful.com is an exclusive online retailer and started trading in July 2006; within just twelve months of trading they have already seen triple-digit growth through their direct and non-direct sales channels. The number of products stocked is constantly increasing: on average, 1,000 products are added per month. This makes them one of the largest distributors in the country; if they had a physical store presence it would cover over three football pitches in size.